Meaningful Brands

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Meaningful Brand Index



MEASURING PERCEPTIONS

 Our analysis includes a measurement called ‘The Meaningful Brand Index’ (MBI) that uses consumer perception to compare and track the impact brands have on our lives.

The results show a direct relationship between a brands’ MBI score and the level of consumer attachment. What we saw was that brands which systematically improve our personal and collective wellbeing and are rewarded by stronger brand equity and attachment. Furthermore, the results show that we really care that these brands exist as we see that they are making a significant contribution to our lives and communities.

Many of the top twenty brands are helping us create a new lifestyle that’s more consistent with today’s challenging and evolving times.

  • 14 countries
  • 300 brands
  • 12 sectors
  • 50,000 people

 

TOP 20 GLOBAL BRANDS

 

1. IKEA
2. Google
3. Nestlé
4. Danone
5. Leroy Merlin

6. Samsung 
7. Microsoft 
8. Sony 
9. Unilever 
10. Bimbo

11. LG
12. Philips
13. Apple
14. P&G
15. Mars

16. Volkswagen
17. L’Oréal
18. Walmart
19. Carrefour
20. Coca-Cola