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Meaningful Brands Beat Stock Market by 120%

In Asia Pacific, Meaningful Brands includes findings from China, India, Indonesia and Japan and took in the views of 10,000 people for 87 brands.

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Media Tech Brands Must Invest in Our Wider Society and Communities to Avoid Irreversible Backlash

New results from Havas Media’s Meaningful Brands expose the danger that will confront many Media Tech brands such as Facebook and Google if they are not seen to be making a positive impact on society. This news comes despite the huge success these brands have enjoyed within both the overall Meaningful Brands scores and other wider opinion research.

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Havas Media Group Selects Cognitive Match to Power Data Driven Creative Optimization

Havas Media Group and Cognitive Match have partnered to deliver true data driven creative optimization. This enables Havas agencies to closely integrate their ad serving capabilities, data platform (Artemis) and Demand Side Platform (AffiPerf). Advertiser clients of Havas can now benefit from a market leading closed-loop dynamic display advertising platform.

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Havas Media and Kenshoo Renew Partnership Across 42 Markets Worldwide

Kenshoo technology supports Havas Media campaigns for brands such as AXA PPP Healthcare, National Express, Oppenheimer Funds, P&O Ferries, and Volvo delivering return on ad spend improvements as high as 90 per cent

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Meaningful Brands Beat Stock Market by 120%

The results from Havas Media Group’s 2013 Meaningful Brands statistically demonstrate that Meaningful Brands outperform the stock market by 120%

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Havas Media Group Brings Leading Big Data & Digital Strategy Specialists into the Fold with the Acquisition of Mfg Labs

It was announced today that MFG Labs, the highly respected mathematics think tank specialising in digital strategy, data science and mathematical research will join the Havas Media Group.

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