Our Planning Teams are responsible for the strategic decisions made on behalf of each of our clients. As stewards of their accounts, they are the client’s most direct point of contact and are responsible for making sure our clients’ needs are met, both from a management and media perspective. The Planning Teams are also the key contacts between Havas Media Middle East and our Creative and Advertising Agency partners. When appropriate they fully participate in those areas of strategic development that are shared between the organisations, particularly consumer analysis, audience targeting and messaging strategy.
Our Media Planning teams drive Havas Media’s proprietary working process, uncovering, addressing and solving key challenges at hand. At Havas Media we believe that communication strategy is an integral part of a brand’s business model, recognising that creative communications solutions act as a multiplier for marketing communications results. Therefore, we implement a unique planning approach that addresses the core business issues of your brand in key areas: Market, Brand, Consumer, Message and Media.