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Awards

Emirates, Be There


Gold Festival of Media MENA Award 2016
Best Use of Content

We were tasked with pushing the breadth of the Emirates Network in a way that was different and relevant to consumers – breaking all the clichés and devising a content marketing approach that augmented this proposition in a meaningful and engaging manner, showcasing Emirates as a unique travel partner.

 

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Emirates, Destination Dubai


Silver at The Internationalist Awards for Innovation in Media 2016

A well-rounded strategy that seamlessly integrated traditional advertising, content and engagement. The campaignn also targeted and displayed dynamic messages to reach the right person at the right time, ultimately showcasing Dubai as a holiday destination for everyone, and Emirates as the preferred airline.

 

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Emirates, Stars of Tomorrow


Silver Festival of Media MENA Award 2015 
Best Entertainment Platform

Our idea for Emirates’ unique brand-integration with the region’s biggest show, Arab Idol, was to put the contestants first and not Emirates. By organically integrating into the program's storyline, and searching for Emirates’ Stars of Tomorrow, we were able to highlight key business offerings and emotionally connect to the region in a new meaningful way.

 

Emirates, #AllTimeGreats


Silver Festival of Media MENA Award 2015 
Best Use of Digital Media

Silver Festival of Media MENA Award 2015 
The Effectiveness Award

Silver Internationalist Award 2015 
Innovation in Media

Gold Effie Award 2014 
Travel Tourism and Transportation

Gold Effie Award 2014 
Sports Marketing Campaign

Bronze Digital Impact Award 2014 
Best Use of Digital in the Travel and Leisure Sector

Platinium Summit Marketing Effectiveness Award 2014 
Online Advertising and Marketing

To increase Emirates Airlines Association with the World Cup, spark a debate of who is the greatest player ever and increase consideration of flying Emirates to its football loving globalista audience, Emirates launched the world largest integrated online VDO and blogger campaign.

Creative agency: IMPACT BBDO Dubai

 

LG, The G2 Lab


Best of Category Summit Marketing Effectiveness Award 2014 
Integrated/Mixed Media/Ad Campaign

Visionary Winner Summit Emerging Media Award 2014 
Branded Content/B2C

Bronze MENA Digital Award 2014 
Best Integrated Media Campaign

LG designed the G2 to centre on human interaction and connectivity, and we knew that socialising is an integral part of the region’s culture.

We therefore needed to launch the G2 in a unique and social way to emphasise its usability. People learn best from people, so a human element was key to our strategy.

A multichannel plan was implemented across OLV, social media, search, display, mobile, online advocacy and more, to drive users to a live series on YouTube: The G2 Lab.

 

Level, Shoe Love is True Love


Platinium Summit Marketing Effectiveness Award 2014 
Social Media Marketing

The Shoe Love Is True Love content and social driven strategy centred on an Instagram competition and was launched using the hashtag #ShoeLoveTrueLove.

Level was the curator and invited its audience to take, share, tweet, tag and snap pictures of their passion for shoes. Images of users’ most favourite or desired shoes flooded in to create relevant original content, connectivity, engage users and generate a strong brand affiliation for the future.

 

HYUNDAI Azera


Havas Media Middle East won Bronze in the Best Consumer Engagement category at the Cannes Lion Awards 2012 and Bronze in the Automobile/Automotive category at the MENA Cristal Awards 2013 for Hyundai Azera ‘Move Your Thinking.’

The idea was for people to use the ‘afterimage effect’ of an animation movie to make the Azera rotate on paper with the use of a striped-transparent film. Consumers could then see and fully experience the Azera in 360 degrees on a still medium.

 

DUREX Arabia


Three Bronze Awards won for the Reckitt Benckiser Durex's campaign during the MENA Bronze Cristal 2012 in the categories "Beauty Hygiene Health Product"Best Use Of Digital and Best Use Of Cultural Campaign.

Durex Arabia Facebook presence is set up and managed by Havas Digital UAE. It is the first Arabic Sex Health Forum online. Content is focused on fun and education. Digital is linked to physical with confidential Q&A to Health Sex Experts from the Marsa Clinic in Beirut.

The page is the Top Durex Facebook presence worldwide, with the highest engagement rate.

 

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FACES Beauty Stores


Havas Digital and Havas Media Middle East won Bronze in the Retail, Cosmetics & Fragrances category at the Gemas Effie MENA Awards 2011 for Faces Beauty Store ‘What Kind of Beauty Are You?

People could create magazine covers expressing their kind of beauty and share them with their friends. Over the three week campaign period almost a hundred thousand magazine covers were created and shared.

 

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